Design & People

Design & People identify how design can intervene to make a contribution to the ongoing efforts to improve the lives of people disadvantaged by war, disability, and political and environmental conditions. We unite and encourage graphic, industrial and architectural designers to use their experience and skills towards social and humanitarian projects. Mission: Design For People In Need.

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Project: EFRA Campaign Materials (June 2010)
Patron: Eloor Ferry Resident's Association (EFRA)

Design Requirement: The residents of Eloor Udyogamandal industrial town in Kerala is under constant threat of 25 odd polluting factories situated near the River Periyar. More than 20,000 people living in the island town are caught between the polluting industries and the river as there is no escape route for them in case of a gas leakage or in an emergency situation. The Eloor Ferry Resident's Association (EFRA) is now in the preparation of forming a human chain across the River Periyar on Saturday, July 10, 2010 at Eloor Ferry. This action is to remind the authorities about their last demand — an emergency exit route. The organisation requires publicity materials to invite public participation in this unique protest.

Design & People Solution: Many people have given their blood and sweat in their struggle for a permanent solution to the on-going pollution of River Periyar. The State Government, industries and the trade unions remain silent on the issue of pollution while highlighting the progress these polluting industries have brought to Eloor Island. A poster is being developed with the image of an ordinary man's footprint in blood, which will serve as a logo for the Eloor People's Struggle for a cleaner and safer environment.

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Project: EFRA Campaign Materials (June 2010)

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