Design & People identify how design can intervene to make a contribution to the ongoing efforts to improve the lives of people disadvantaged by war, disability, and political and environmental conditions. We unite and encourage graphic, industrial and architectural designers to use their experience and skills towards social and humanitarian projects. Mission: Design For People In Need.
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'Save Periyar'
The first factory in Eloor was started in 1944 and the reasons for choosing the island were the easy availability of fresh water, transportation through land, water and by rail. At present the Eloor-Edayar area has 247 factories, out of which 106 chemical, pesticides, tanneries and fertiliser factories. Factories situated near the Periyar River are using fresh water for their production with no proper effluent treatment systems. Due to heavy industrial pollution, the colour of River Periyar changes from time to time and causes massive fish deaths. 90% of well water is also contaminated. More than 30,000 fishermen and thousands of people with traditional skills already lost their livelihood.
An average of 17 million litres of effluent water is being discharged to the River Periyar every day making the river toxic with zinc, lead, cadmium, chromium and organic pollutants like DDT. A study conducted by Greenpeace from water samples from Kuzhikandam Creek found 111 chemicals.
Design & People poster for the 'Save Periyar' campaign launched by Periyar Riverkeeper in association with Design & People in Kerala, South India.
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